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Tesserac provides digital strategy for small organizations who want their website to drive business results more effectively.

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Who We Are?

Get to know us and guess who might fulfill what tasks and roles?
It’s always nice to know who is at the other end?



 Leah Paoloni Digital Strategy, Account Management + Client Success

Leah Paoloni

Digital Strategy, Account Management + Client Success
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Leah Paoloni, a graduate of the University of Manitoba with a degree in Food and Science, began her career as a sales rep with Kelloggs.  Gaining experience and excelling in sales lead her to the pharmaceutical sales industry, where she worked for Sanofi Canada. Her product knowledge and hard work lead to a promotion to Specialist Pharma Rep in less than a year. Leah has taken a few years to raise her daughter, travel and work with a non-profit organization that she is passionate about. Leah brings that same dedication and passion to her new role as Junior Researcher UX for Tesserac UXD.

Areas of Focus:
Digital Strategy, UX,

 Robin Hammond Interactive Design, Web Development, SEO and Online Marketing

Robin Hammond

Interactive Design, Web Development, SEO and Online Marketing
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From a childhood dream to create things of wonder and intrigue, he has always wanted to help people achieve what they wish for. With a vast array of skills acomplished over two decades within the multimedia industry he has the ability to adapt this experience to your needs.

Areas of Focus:
Design, Digital Strategy, Information Architecture, UX, Web Development,

 Andrea Loge Branding, Graphics + Creative Design

Andrea Loge

Branding, Graphics + Creative Design
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Blending her education in marketing management (BCIT) and graphic design (Emily Carr, where she graduated with distinction) with her extensive work experience, she will build your brand and take it to new heights. Andrea has a true passion for inspiring others to achieve success in their business ventures. Over the past 15 years, she has founded and developed several small businesses and has been intimately involved in all aspects of branding and strategic management. With professional partnerships ranging from: government, non-profit, gaming, real estate, public health, retail, tourism, and the restaurant industry, Andrea knows how to make your brand succeed.

Areas of Focus:
Content Strategy, Design, Digital Strategy,

 Shelley Goetz Digital Strategy, IA + UX

Shelley Goetz

Digital Strategy, IA + UX
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Shelley has a diverse background in both finance and visual communications (including marketing, design, and photography). It wasn’t until she worked on web projects of all sizes that she discovered a passion for usability and information architecture. As a project manager, she witnessed first hand the successes of applying best practices in UX design and information strategy to web projects. Shelley’s experience working closely with clients, site users, and developers on parts of the project process—from Solutions Architecture and Discovery to Quality Assurance and launch—allows her to approach her research with a holistic view.

Areas of Focus:
Content Strategy, Digital Strategy, Information Architecture, UX,

 Vanessa Turke Principal Strategist + TUXD Owner

Vanessa Turke

Principal Strategist + TUXD Owner
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Twelve years of experience have finely honed Vanessa’s ability to translate complex business requirements and stacks of user research data into detailed UX, intuitive information architecture, and functional specifications. Vanessa helps organize the content and structure of web applications to make them easier for real people to use. Whether it be designing user experience research studies to learn more about user behavior, designing topic hierarchies based on user’s needs, or creating intuitive navigation and search systems, everything is geared towards optimal user experience.

Areas of Focus:
Content Strategy, Copywriting, Digital Strategy, Information Architecture, UX,

 Jake Johnson Analytics, Tracking + Reports

Jake Johnson

Analytics, Tracking + Reports
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A full-stack data analytics specialist with a multidisciplinary background. Passionate about making lives easier and quantifying success through big data.

Areas of Focus:
Digital Strategy, Web Development,

So now you know who we are?
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